On May 25th, free is a beautiful thing as Harvey's celebrates 2nd annual Hamburger Day

    - Enjoy a complimentary, freshly-grilled original Harvey's hamburger,
    topped just the way you like it! -

    TORONTO, May 20 /CNW/ - On Sunday, May 25th, back by popular demand,
Harvey's is hosting its second annual Hamburger Day to celebrate being rated
best tasting burger(*) in Ontario for the second consecutive year. In 2007, over
300,000 complimentary, freshly-grilled original Harvey's hamburgers were
handed out to Ontarians on Hamburger Day. This year, Harvey's invites all
burger lovers out to a participating Ontario Harvey's location between
10:30 a.m. and 3:00 p.m. to enjoy Ontario's best tasting burger just the way
you like it...free!
    "Last year's Hamburger Day was such a resounding success that we've
decided to make it an annual event. On May 25th, we're inviting all Ontarians
to come celebrate with us and taste for themselves why the Harvey's hamburger
continues to be rated best tasting!" says Rick McNabb, President, Harvey's.
"Hamburger Day is about community and showing our appreciation to our loyal
customers for their continued support."
    Harvey's has been making custom-made hamburgers for Canadians since 1959,
and is Canada's only home-grown hamburger chain. Giving the customer exactly
what they want has always been at the forefront of the chain's mandate - from
charbroiled beef patties to a wide array of fresh toppings garnished in front
of each guest, Harvey's knows what it takes to make a burger best tasting.

    Read between the buns

    In a recent survey, Canadians revealed what they felt to be the most
important attributes in making a hamburger best tasting. Top of the list:
quality beef. 42 per cent of Canadians agree the secret to building a best
tasting burger begins with quality beef patties. Fresh ingredients were the
second most selected attribute in building a tasty burger with 26 per cent of
the votes. When asked, what garnish would make a best tasting burger even
better, 42 per cent of Canadians selected spicy sautéed onions. This summer
for a limited time, get onions sautéed in Frank's Red Hot sauce on your
hamburger at any Harvey's location.

    About Harvey's

    Harvey's has 280 restaurants nationwide serving up more than 35 million
grilled burgers a year. Harvey's is a division of Cara Operations Limited,
Canada's leading integrated restaurant company. Cara is a privately owned
company. Visit www.harveys.ca for more information.Harvey's background information available upon request.

    (*) In a study conducted by TNS Canadian Facts in April 2008 among
        334 Ontario residents 18 years of age or older, Harvey's achieved the
        highest average score when asked to rate the taste of burgers served
        at the major national fast food restaurants.About the survey

    The TNS poll was conducted on behalf of Harvey's from April 7th to
April 10th, 2008. The survey consisted of a national representative randomly
selected sample of 1015 adult Canadians interviewed by telephone. The sample
size in Ontario was 334. With a sample of this size, the difference between
Harvey's average score and that of the closest competitor is significant at
the 95% confidence level (19 times out of 20).




For further information:
For further information: Suzanne Rappaport-Cho, or Monique Camenzuli,
Edelman, (416) 979-1120 ext. 285, 352, suzanne.rappaport@edelman.com,
monique.camenzuli@edelman.com